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'Better Life Out Here': Family's Staten Island Bakery Relocates To NJ After 20 Years

A Staten Island favorite has moved its sweetness to the Jersey Shore — and it's already a hit.

Biagio, Fina and Joe Settepani

Biagio, Fina and Joe Settepani

Photo Credit: Bruno Bakery

Bruno's Bakery opened at at 356 W. Main St., in Freehold, on Nov. 15, 2022. Mother's Day will be its last day in business in Staten Island. 

The bakery is a true family affair involving chef and dad, Biagio Settepani; mom Pina Settepani; son Joseph Settepani; son Salvatore Settepani; daughter Fina Pulaj; and chef Joseph's wife and pastry chef, Daniela Settepani.

Biagio emigrated to New York from Italy when he was 12 years old. He worked in his first bakery when he was 17. "Ever since then it's been through his blood."

His first bakeries were in Manhattan and Brooklyn before opening in the Dongan Hills section of Staten Island about 20 years ago.

More than two years ago, the Settepani parents moved to New Jersey. It wasn't long before their children followed suit.

"It's a better life out here," said Fina, of Marlboro. "It's going well. It's moving along. People are still recognizing its here. We're getting the word out."

Bruno's has served up plenty of its specialties such as cannolis and internationally known panettone. Panettone is a speciality during the Thanksgiving and Christmas holidays and colomba (shaped like a dove) at Easter time.

Even more exciting for Bruno Bakery is that it will soon be opening a Gelateria in May.

"Everyone is very excited about our gelato by mid-May. Freshly homemade gelato," Pulaj said. "Our cannolis people love. It's a very traditional Italian bakery." 

Wait, there's more.

"Marzipan is selling very well. We make that in-house. My dad puts his special touch on them," she said.

The family also makes specialty cakes for events and special occasions.

"We're very happy to be part of the Freehold, New Jersey community," said Fina, of Marlboro. "We look forward to continue making this area as sweet as possible."

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